Wednesday, 20 November 2013

Conventional music video analysis

Embedded below is the music video of "Wrecking ball" by Miley cyrus and I have analysed 6 shots of Mileys music video that are typical conventions for pop music videos.


A typical convention in pop music videos is having their actions relate to their lyrics,
you can see in this screen shot from Miley’s music video that she is surrounded by lots of rubble which represents the destruction, and this video is based on how she feels after breaking up with her boyfriend, so with her using a sledge hammer to smash down the walls around her connotes her trying to break free out of the box she has been trapped in from being upset and hurt from her boyfriend leaving her, so she is finally building up courage to break out of that.
 “I never meant to start a war” these lyrics show that what she is going through she would compare to war which is a very touchy topic. Which again shows how she is hurt and sad with her saying that she “never meant to” makes us think she had made mistakes that she does regret.


A typical convention in pop music videos are close ups, Miley uses this typical convention of close ups with this close up of her face, she also has bright red lip stick on and her skin is flawless with mascara on and her eyes are bright blue  This “perfect appearance” is typical in pop music, this is because they are in the lime light and very often worldwide so the pop industry have to be body and beauty conscious. This screen shot from wrecking ball shows how Miley has had her make up done professionally.


A typical convention in the pop music industry is that beauty will sell your product, Miley reinforces this typical convention from being naked which is seen as sexy and will help her sell her song. In the pop industry the beauty is the most important aspect. In a lot of pop music video it is a typical convention for the artist to look sexy, whether that is being naked or just in sexy clothing, either way in order to sell there music they need to use there bodies to help sell there products.

Another typical convention of pop music is doing something that will stand out from everyone else, because being in the popular media you need to be outstanding so you are known for your differences, and Miley does this a lot in her videos as shown in this shot she is licking the sledge hammer to show she likes the taste of pain, this is strange and people will remember this and talk about it.

She is not wearing a lot of clothing just a small white crop top with no bra and small white knickers, this represents her being stripped down to nothing and feeling naked without her boyfriend this shows vulnerability almost as though she needs a man in her life. This is shown a lot in typical pop music videos, being in love is a common situation that comes up regularly in pop music video. Also this camera shot is a typical convention to pop music videos, it shows off her whole figure and the outfit she is wearing, both these things are important aspects to typical conventions in pop music videos.

Another typical convention in pop music videos, is bright lighting and Miley uses a bright white light in a lot of her music video wrecking ball, this connotes that she is exposed which is expected in pop music videos as the artist is always the main focus in their music videos and in this shot there is no other focus but Miley Cyrus.


A Star Motif of Miley's music videos is that she will always do something weird and outrageous in order to standout in the pop music industry, here are some examples from her music videos.

This screen shot is from her music video, "Decisions" in this shot she is be promiscuous with a horse which is definitely a weird action that will be talked about and remember by people who watch it.

In this screen shot from the music video"23" Miley is sitting on top of a basketball ring wearing very sparkly and minimal clothing, another action that will be remembered.

This screenshot from "Wrecking ball" Miley is licking a sledge hammer which was a very talked about which seems to be what she wants.

In "We can't stop" Miley is wearing a white leotard and has a huge teddy bear attached to her back, this is something that you would imagine to be in your imagination not something someone would actually do.




Tuesday, 19 November 2013

Copyright permission letter

It is important to ensure that we have a copyright letter, because of laws that are in place you could be breaking the law if you use music without the permission from the record label as their music will be copyrighted which protects anyone from using their music, by asking for permission we are protecting ourselves.

Copyright Permission letter

                                                                                                                                              Faye Curry
138 Whitethorn Avenue
West Drayton
Middlesex
UB7 8LD

Monday 11th November 2013

Sony Music Entertainment
9 Derry Street
London
W8 5HY

Dear Mr. Morris,
                                    Our names are Faye Curry, Kala Hill and Georgia Pearce and we are currently studying A-level media at Swakeleys Sixth Form. Part of our coursework is to create a music video and we would love to use a song by Little Mix, which are one of your artists that you represent. Therefore we are writing to ask for your permission to use their most recent song ‘Move’ as a backing track for our project.

This video will be for educational purposes only and we will not be gaining any credit from it; all copyright credit will go to Sony Music Entertainment. In order for our work to be moderated the video will need to remain online for three months. After this period the video can be removed if there is an issue. Additionally we are able to make a hard copy of our video, which will be sent straight to the moderator and will thus not be publicised if there is any concern over the use of the song in question.

Yours Faithfully,





Faye Curry                                   Kala Hill                                Georgia Pearce  

Wednesday, 30 October 2013

Target Audience response



As a group we decided to present our questionnaire results onto Quick time, by putting up a recording of us going through the results so that Georgia was able to voice over what our results were. We then edited it on iMovie and uploaded it to youtube.
These results showed us that the majority of our target audience are Females aged between 17 and 18 years old, we also said that our target audience would fall into bracket E and we was correct as our results show that 53% are unemployed and 100% are in education. Are chosen artists Little mix are typical pop artists and our results show that 69% of our target audience like pop music, which helps us continue with our current idea's. Finally we also found out that 56% of our target audience prefer bright and vibrant colours which is what Little Mix are known for so this again reinforces our idea's.

 Questionnaire results by fayecurry5 on GoAnimate

Above is the GoAnime that group member Faye had created, we had based the character on our typical target audience and used the knowledge we had gained from our questionnaire.

Monday, 7 October 2013

Demographics and Psychographics of our target audience

To enable us to find out about our target audience we had to collect Demographic and Psychographic information about our audience.

Demographic information is used in the media marketing to classify an audience into groups of age, gender, race and other catagories.
Psychographic information is used to collect information about audience lifestyle, including place of work, residence, activities and hobbies.

This is a prezi presenting the demographics and psychographics of our target audience
Done by Georgia Pearce


This is a photo collage created on Polyvore to present the fashion and style of our audience, Including bright colours, branded logos and designers. This will help towards deciding on costumes for our music video.
Done by Faye Curry

As a group we decided on a number of potential artists to base our music video on, we had come up with...
Katy Perry, Jessie J, Little Mix, Demi Lovato, Selena Gomez, Pink, Ariana Grande, Ellie Goulding and  The Saturdays.
I researched into all of these artists and from looking through there music videos and looking at there appearance I narrowed it down to two potential artists which are Little Mix and The Saturdays.

I looked even more closely and chose one video from each one of these artists.

The Saturdays "Disco Love"
I chose this video from the saturdays because it represents their conventions. It is a video of all the girls having fun, going on a day trip out together, going through all the different eras of disco dancing. They are all wearing very girly outfits that are stylish. In the video they have a lot of costume changes to suit the time period they are representing, as they go through all the different decades of dance lots of other actors and dancers are involved in the video but The Saturdays are always the main focus through out the video.

Little mix "How ya doin"
This music video that i have chosen from Little Mix, has many outfit changes and it is all very bright and vibrant colours. It's a very fun party music video starting off with the girls in a very pink room getting ready together. They then go of to party's all dancing together in bright rooms including rooms with bright UV lights and rooms with black and white stripped walls, all of these rooms looking very bright and funky matching up with there outfits and making the song seem even more fun.

This information will help us create a music video that will suit our target audience.

Questionnaire

We conducted this questionnaire with appropriate questions that will enable us to collect information of our target audience to help us make accurate decisions for our music video that will suit our audience.
Faye Curry went on to Survey Monkey to create a digital version of our questionnaire.