focus group

Focus group

For the location of our music video the focus group had mentioned that a party would be a good place as it fits in with the lyrics and the song, they also mentioned a dance studio. There favourite music videos were, Katy Perry because her music videos are fun, which is something we can take into consideration while recording our music video. Jessie J "Who's Laughing Now" a reason she liked this music video was because of the bright colours which we have previously found out our target audience like so it is important that we do involve this aspect in our music video. Beyonce's music video's because she always have a strong dance routine also Michael Jackson's music videos also because of the dance routines. There were certain elements of pop music videos that they hated we asked them what they were and why, One was having only one shot she said she liked it when there are loads of shot changes and different angles, in different locations. Another member of the focus group also mentioned about having boring shots where the artist will just stand in front of the camera have long shots. It was also mentioned that they hated having random music videos that have no relation to they song at all so we will need to make sure that although we wont necessarily have a narrative, we will have the performance relating to the song. Our focus group decided that performance base is the preferred especially for this certain music video as a story line would not go with the lyrics in this video. The most important aspect of the performance was having a group dance routine, one member of the focus group mentioned how they do not like it when one person in the group takes centre stage and that she would prefer it if every member of the group has an equal role in the video so we will make sure that we involve all the dancers in the group. Another member of the focus group said that performance would be best for this song because it is very up beat and how the lyrics are not very deep there for it would be hard to bring a narrative out of the song.

We have learnt from this focus group that we will be doing a performance based music video with a group dance routine where all dancers are in the video equally, we will also need to use a green screen in able to create the bright colours that the focus group had said they liked to see in music videos, although we are using a green screen we will still need to keep in mind that we will need lots of different camera shots and angles and keep changing the background so that it doesn't get boring, also making sure that the video relates to the song and lyrics.