Additional Research

I gathered together information about the typical conventions of the pop music genre.

Genre Research

The general conventions
Pop music videos are all about the artist selling their music to their audience. Typical eliminates in a pop music video include; Lots of bright colours, dancing, make-up, vibrant outfits and props. Many artists in this industry such as Rihanna and Beyonce are sex symbols as well as a product to help promote their music to the public.
Mise-en-scene typically consists of Bright colours, lots of make-up and fashion accessories.
Editing typically consists of Tints and filters to enhance colours and photoshopped artists so they look perfect.
Camera work typically consists of Many close-ups of artist faces and long shots of dancing and partying.

Narrative
In pop music videos a narrative is not the most common theme they usually go with a performance based theme as this attracts the audience, however if a narrative is used in a pop music video then it is usually based upon parties or relationships/breakups. Such as Little Mix "DNA" the narrative behind that is all these girls obsesing over a guy, this is typical for pop music videos.

Performance
Pop music videos are almost completely focused on the artist and no one else. If there is a dance routine in the music video then then the artists will always be the main front dancers, or if they have a narrative then the artists will play the main charecters. Pop artists always perform in a sexual manner or a cute way to attract the biggest audience base they can.

Group member Georgia created a biography about Little Mix

Biography

Artist Biography (Source:http://en.wikipedia.org/wiki/Little_Mix)

Little Mix are a British four member girl band formed in 2011, members including Perrie Edwards, Jesy Nelson, Leigh-Anne Pinnock and Jade Thirlwall.

They were put together on the eighth series of The X Factor in 2011 after originally auditioning as solo artists, becoming the first ever group to win the competition. 

After the show, they signed with Simon Cowell's record label Syco Records and releasing their winners single, a cover of Damien Rice's "Cannonball".

Their debut album DNA was released on 19 November 2012, and their second album, Salute, was released on 11 November 2013 in the UK and was released on 4 February 2014 in the US. As of October 2013, Little Mix have sold over 4 million singles and over 2.5 million albums worldwide.

Perrie Edwards:

Born 10 July 1993 (age 20), Perrie was born and raised in South Shields, Tyne and Wear to parents Alexander Edwards and Deborah Duffy, with an older brother named Jonnie. Her first audition was "You Oughta Know" by Alanis Morissette. She has been engaged to One Direction member Zayn Malik since August 2013.

Perrie's First Audition:
https://www.youtube.com/watch?v=HYCpNTsiokg&list=PL493AEEC6EE4D2249






Leigh-Anne Pinnock:

Leigh-Anne was born 4 October 1991 (age 22), and was raised in High Wycombe, Buckinghamshire along with her two sisters, Sarah and Sian-Louise. She is of Barbadian/Jamaican ancestry. Before joining Little Mix, she worked as a waitress in Pizza Hut. Her first audition was "Only Girl (in the World)" by Rihanna. She's currently in a relationship with Jordan Kiffin.

Leigh-Anne's First Audition:

https://www.youtube.com/watch?v=RmqXUTyCDfs

Jade Thirlwall:

Jade Thirlwall was born 26 December 1992 (age 21), and raised in South Shields, Tyne and Wear. She previously auditioned for The X Factor during series 5 (2008) and series 7 (2010). Her first audition song in 2011 was "I Want to Hold Your Hand" by The Beatles. Her musical influences are Diana Ross and Cheryl Cole. She's currently in a relationship with Diversity's Sam Craske.

Jade's First Audition (2011):

https://www.youtube.com/watch?v=a5Kf_A0Pmws

Jesy Nelson:

Jesy was born 14 June 1991 (age 22), and raised in Romford, London to parents John Nelson and Janice White. She has an older sister Jade and two brothers, Joseph and Jonathan. Her first audition was "Bust Your Windows" by Jazmine Sullivan. Since joining Little Mix, she has faced cyber-bullying and struggled to cope during her time on The X Factor. Prior to the show, Jesy worked as a barmaid. She's currently in a relationship with Diversity's Jordan Banjo.

Jesy's First Audition:

https://www.youtube.com/watch?v=FuJip8PbTzQ

Group member Faye gathered together the information viewing a theory.

Theory Laura Mulvey

The next task is a research task into how women are represented into the media ,e.g. the male gaze.

After researching we will then decide if in our music video we will conform to these ideas of subvert them.

'Film studies: The essential resource - Peter Bennett, Andrew Hickman and Peter Wall'

Laura Mulvey - "In cinema pleasure is related to issues of sexual difference and sexual politics".

The media is mediated by the ways in which male characters look at female characters. A female is identified as an object of desire, she is defined as a passive sexual spectacle. Cinema centres ideas around pleasuring a male heterosexual desire and defines the female as the passive object of male desire.

The term voyeurism refers to a distortion in which a person receives sexual gratification from seeing the genitalia of other or witnessing others sexual behaviour. Linking this to Mulvey's ideas as men gain pleasure by looking at women's bodies. 

Group member Georgia gathered together information about Little Mix to create a biography.