Target Audience response

As a group we decided to present our questionnaire results onto Quick time, by putting up a recording of us going through the results so that Georgia was able to voice over what our results were. We then edited it on iMovie and uploaded it to youtube.
These results showed us that the majority of our target audience are Females aged between 17 and 18 years old, we also said that our target audience would fall into bracket E and we was correct as our results show that 53% are unemployed and 100% are in education. Are chosen artists Little mix are typical pop artists and our results show that 69% of our target audience like pop music, which helps us continue with our current idea's. Finally we also found out that 56% of our target audience prefer bright and vibrant colours which is what Little Mix are known for so this again reinforces our idea's.

 Questionnaire results by fayecurry5 on GoAnimate

Above is the GoAnime that group member Faye had created, we had based the character on our typical target audience and used the knowledge we had gained from our questionnaire.

Demographics and Psychographics of our target audience

To enable us to find out about our target audience we had to collect Demographic and Psychographic information about our audience.

Demographic information is used in the media marketing to classify an audience into groups of age, gender, race and other catagories.
Psychographic information is used to collect information about audience lifestyle, including place of work, residence, activities and hobbies.

This is a prezi presenting the demographics and psychographics of our target audience
Done by Georgia Pearce


This is a photo collage created on Polyvore to present the fashion and style of our audience, Including bright colours, branded logos and designers. This will help towards deciding on costumes for our music video.
Done by Faye Curry

As a group we decided on a number of potential artists to base our music video on, we had come up with...
Katy Perry, Jessie J, Little Mix, Demi Lovato, Selena Gomez, Pink, Ariana Grande, Ellie Goulding and  The Saturdays.
I researched into all of these artists and from looking through there music videos and looking at there appearance I narrowed it down to two potential artists which are Little Mix and The Saturdays.

I looked even more closely and chose one video from each one of these artists.

The Saturdays "Disco Love"

I chose this video from the saturdays because it represents their conventions. It is a video of all the girls having fun, going on a day trip out together, going through all the different eras of disco dancing. They are all wearing very girly outfits that are stylish. In the video they have a lot of costume changes to suit the time period they are representing, as they go through all the different decades of dance lots of other actors and dancers are involved in the video but The Saturdays are always the main focus through out the video.

Little mix "How ya doin"

This music video that i have chosen from Little Mix, has many outfit changes and it is all very bright and vibrant colours. It's a very fun party music video starting off with the girls in a very pink room getting ready together. They then go of to party's all dancing together in bright rooms including rooms with bright UV lights and rooms with black and white stripped walls, all of these rooms looking very bright and funky matching up with there outfits and making the song seem even more fun.

This information will help us create a music video that will suit our target audience.

Questionnaire

We conducted this questionnaire with appropriate questions that will enable us to collect information of our target audience to help us make accurate decisions for our music video that will suit our audience.

Faye Curry went on to Survey Monkey to create a digital version of our questionnaire.

http://www.surveymonkey.com/s/QXLRZSN