Demographics and Psychographics of our target audience

To enable us to find out about our target audience we had to collect Demographic and Psychographic information about our audience.

Demographic information is used in the media marketing to classify an audience into groups of age, gender, race and other catagories.
Psychographic information is used to collect information about audience lifestyle, including place of work, residence, activities and hobbies.

This is a prezi presenting the demographics and psychographics of our target audience
Done by Georgia Pearce


This is a photo collage created on Polyvore to present the fashion and style of our audience, Including bright colours, branded logos and designers. This will help towards deciding on costumes for our music video.
Done by Faye Curry

As a group we decided on a number of potential artists to base our music video on, we had come up with...
Katy Perry, Jessie J, Little Mix, Demi Lovato, Selena Gomez, Pink, Ariana Grande, Ellie Goulding and  The Saturdays.
I researched into all of these artists and from looking through there music videos and looking at there appearance I narrowed it down to two potential artists which are Little Mix and The Saturdays.

I looked even more closely and chose one video from each one of these artists.

The Saturdays "Disco Love"

I chose this video from the saturdays because it represents their conventions. It is a video of all the girls having fun, going on a day trip out together, going through all the different eras of disco dancing. They are all wearing very girly outfits that are stylish. In the video they have a lot of costume changes to suit the time period they are representing, as they go through all the different decades of dance lots of other actors and dancers are involved in the video but The Saturdays are always the main focus through out the video.

Little mix "How ya doin"

This music video that i have chosen from Little Mix, has many outfit changes and it is all very bright and vibrant colours. It's a very fun party music video starting off with the girls in a very pink room getting ready together. They then go of to party's all dancing together in bright rooms including rooms with bright UV lights and rooms with black and white stripped walls, all of these rooms looking very bright and funky matching up with there outfits and making the song seem even more fun.

This information will help us create a music video that will suit our target audience.

Questionnaire

We conducted this questionnaire with appropriate questions that will enable us to collect information of our target audience to help us make accurate decisions for our music video that will suit our audience.

Faye Curry went on to Survey Monkey to create a digital version of our questionnaire.

http://www.surveymonkey.com/s/QXLRZSN